Samsung was able to convince the jury in March 2023 that their Galaxy S10 telephones did not infringe S10 talent-management agency’s trademarked name.
S10 Entertainment & Media LLC argued that Samsung’s adverts in relation to their Galaxy S10 phones would create confusion for consumers as it would promote the public to think that S10 Entertainment & Media LLC was associated with Samsung. Additionally, it was also stated that Samsung use of fonts and colours was very alike to S10s logo.
Further to this S10 then supported their argument of confusion with evidence of consumers getting in touch with S10 Entertainment & Media LLC with the attempt of purchasing a Samsung Galaxy S10 telephone.
According to S10 Entertainment & Media LLC they initially used their name in 2017, whereas Samsung only commenced their trade of Galaxy S10 telephone in 2019.
Moreover, the plaintiff then alleged that their goodwill and value of their social media footprint have decreased.
Nevertheless, Samsung refuted the claim that their brand would cause confusion amongst the public as well as arguing that they shall have priority as their S10 was used and introduced in relation to their earlier “Galaxy S” family of marks.
In conclusion, the jury determined that S10 Entertainment & Media LLC had failed to illustrate that Samsung’s products was likely to trigger confusion in relation to its well-known telephone name and the talent- management agency. If you would like to discuss protection of your brand, please get in touch with the Trademarkroom team today.
