Kim Kardashian is setting her children up for the future by filing trademarks for skincare and toy line under her daughter North West’s name. The reality star is making sure that her daughter follows in her entrepreneurial footsteps by securing these trademarks.
The first trademark was filed for skincare products, with plans to expand into body care, cosmetics and fragrances, similar to the other business ventures of the Kardashian-Jenner clan. The non-medical skin procedures include skin preparations, skin moisturiser, skin lotions, skin creams and skin cleansers. North also has the opportunity to expand into a line of body serums, oils and gels.
Another trademark was filed for a toy line. This could include children’s educational toys for development of fine motor skills and cognitive skills. The trademark also includes musical toys, toy food and baby gyms as well as toy figures, doll accessories, dolls and play sets for action figures.
The last two trademarks were filed for advertising and entertainment services, securing North into the world of pop culture early. These could nod to a wider plan that Kim has for North. Kim and North run a successful TikTok account, which Kim could be looking into expanding outwards. North showcases her fashion, interests and makeup tutorials on the app with Kim’s supervision.
Back in 2017, Kim also filed trademarks for North which included a trademark for clothing. In 2022, she also filed similar trademarks for her son Psalm, who is only three years old.
If anybody knows the business game, it is the Kardashian-Jenner clan, with them all having multi-million- and billion-dollar businesses. In her early career, Kim was no stranger to venturing into every business venture she could, from perfumes, clothing, fitness DVDs and brand partnerships. Today, Kim’s most successful business venture has been her clothing company Skims, with her sister Kylie Jenner bringing in the biggest revenue with Kylie Cosmetics.
There is no current information as to whether there are plans to launch a line with North’s name, this could just be a way of securing multiple business ventures to help North in the future.
