Since the start of Coronavirus, small business have taken a hit. This can be seen in craft breweries around the UK. Only in the last decade, the popularity and need for craft breweries has increased.
This popularity increase has lead to an increase and saturation of craft beers into the market. With this increase in need for craft breweries, comes an increased need for protection of the brand. This need for brand protection has been shown in the figures where recently it has been reported a 20% rise in trade mark applications for craft breweries/ beers.
It could be seen that applying for a trade mark is costly and wastes a lot of time. However, this couldn’t be more wrong. Applying for a trade mark especially if you run a microbrewery, will save money and time. It prevents unwanted infringements that could potentially damage your brand reputation and eventually lead to a loss of sales.
Please remember that trade marks are territorial, you will only be protected in the areas that you register. For example applying to the UKIPO only grants you protection in the UK.
If you are looking for a trade mark and want to know more please do not hesitate to contact the Trademarkroom team today.
Anna Orchard
